This Morning's announcement...
Look who’s back…
That’s right, we took to the This Morning sofa to announce that Shabaz and Watson are returning to host this year’s ITV bCreator Awards.
Alice Audley (bCreator’s founder) also joined Shabaz and Watson to talk to Ben Shephard and Cat Deeley about bCreator’s origins and how the Awards have grown into what they are today. From 100 people in a photo studio in West London to last year’s event, which had a social reach of more than 60 million, it has been quite the journey!
You can watch the full interview below:
And now for a few more behind the scenes photographs courtesy of Ken McKay…
For more information on the ITV bCreator Awards 2026 supported by Canon and TikTok, be sure to visit our website: www.bcreator.co.uk